https://feedworthy.co.uk/ A UK consumer publication on food labelling, claims, schemes, pricing and supply. What a pack is allowed to say, and what you can rely on. en-GB Tue, 01 Sep 2026 13:39:59 +0000 Feedworthy 2026 Feedworthy editorial@feedworthy.co.uk (Feedworthy) https://feedworthy.co.uk/the-shelf/what-a-promotion-costs-a-supplier https://feedworthy.co.uk/the-shelf/what-a-promotion-costs-a-supplier Fri, 07 Aug 2026 09:00:00 +0000 A price promotion is a commercial arrangement with costs on both sides. What those costs are, how they are structured, and what the Code says about them. Feedworthy https://feedworthy.co.uk/the-shelf/unit-pricing-on-a-shelf-edge https://feedworthy.co.uk/the-shelf/unit-pricing-on-a-shelf-edge Fri, 07 Aug 2026 09:00:00 +0000 The unit price is the one figure on a shelf label designed to be compared. Why it exists, where it is printed, and where it stops working. Feedworthy https://feedworthy.co.uk/the-shelf/price-promotions-and-the-law https://feedworthy.co.uk/the-shelf/price-promotions-and-the-law Fri, 07 Aug 2026 09:00:00 +0000 Reference pricing, drip pricing and misleading omissions are governed by consumer protection law, now under the DMCC Act 2024 with direct CMA enforcement. Feedworthy https://feedworthy.co.uk/the-shelf/price-match-scheme-economics https://feedworthy.co.uk/the-shelf/price-match-scheme-economics Fri, 07 Aug 2026 09:00:00 +0000 Price matching is a mechanism with a defined basket, a defined comparator and defined terms. What those terms determine, and what a match does not cover. Feedworthy https://feedworthy.co.uk/the-shelf/own-label-tiers https://feedworthy.co.uk/the-shelf/own-label-tiers Fri, 07 Aug 2026 09:00:00 +0000 Retailer own-label ranges are usually built in tiers, each with a purpose. What the architecture is for, and what a tier does and does not tell you. Feedworthy https://feedworthy.co.uk/the-shelf/how-shelf-position-is-decided https://feedworthy.co.uk/the-shelf/how-shelf-position-is-decided Fri, 07 Aug 2026 09:00:00 +0000 Where a product sits on a shelf is the output of a planning process with rules attached. What category management is, and what the law says about paying for Feedworthy https://feedworthy.co.uk/the-shelf https://feedworthy.co.uk/the-shelf Fri, 07 Aug 2026 09:00:00 +0000 Unit pricing, shelf position, promotional economics, price matching, own-label architecture and what pricing law requires of a saving claim. Feedworthy https://feedworthy.co.uk/the-label/use-by-and-best-before https://feedworthy.co.uk/the-label/use-by-and-best-before Fri, 07 Aug 2026 09:00:00 +0000 The two date marks on UK food packs answer different questions. One is about safety and is legally binding on sellers. The other is about quality. Feedworthy https://feedworthy.co.uk/the-label/quid-percentage-declarations https://feedworthy.co.uk/the-label/quid-percentage-declarations Fri, 07 Aug 2026 09:00:00 +0000 The quantitative ingredient declaration is the rule that puts a number next to an ingredient. Knowing when it is triggered tells you what to look for. Feedworthy https://feedworthy.co.uk/the-label/ingredients-list-order https://feedworthy.co.uk/the-label/ingredients-list-order Fri, 07 Aug 2026 09:00:00 +0000 Ingredients are listed in descending order of weight at the time of manufacture. That single qualifier changes what the ranking can be used for. Feedworthy https://feedworthy.co.uk/the-label/how-to-read-a-food-label https://feedworthy.co.uk/the-label/how-to-read-a-food-label Fri, 07 Aug 2026 09:00:00 +0000 A food pack is not one document but several, written under different rules. The order to read them in, and which parts are required by law. Feedworthy https://feedworthy.co.uk/the-label/back-of-pack-nutrition-table https://feedworthy.co.uk/the-label/back-of-pack-nutrition-table Fri, 07 Aug 2026 09:00:00 +0000 The mandatory nutrition declaration has a fixed content, a fixed order and a fixed basis. Knowing the structure makes it a comparison tool rather than a wall Feedworthy https://feedworthy.co.uk/the-label/allergen-information-on-packaging https://feedworthy.co.uk/the-label/allergen-information-on-packaging Fri, 07 Aug 2026 09:00:00 +0000 Fourteen allergens must be declared and emphasised. What the rules cover, what changed for food packed on site, and what precautionary wording is. Feedworthy https://feedworthy.co.uk/the-label https://feedworthy.co.uk/the-label Fri, 07 Aug 2026 09:00:00 +0000 The mandatory particulars on a UK food pack, in the order worth reading them. Ingredients, percentages, dates, allergens and the nutrition table, and what ea Feedworthy https://feedworthy.co.uk/supply/traceability-one-step-back-one-step-forward https://feedworthy.co.uk/supply/traceability-one-step-back-one-step-forward Fri, 07 Aug 2026 09:00:00 +0000 Food traceability law requires each business to know its immediate supplier and immediate customer. What that achieves, and where the chain gets thin. Feedworthy https://feedworthy.co.uk/supply/the-national-food-crime-unit https://feedworthy.co.uk/supply/the-national-food-crime-unit Fri, 07 Aug 2026 09:00:00 +0000 Food crime is deliberate deception in the food supply chain, and it is investigated separately from food safety. What the unit is, and how food crime differs Feedworthy https://feedworthy.co.uk/supply/recalls-withdrawals-and-alerts https://feedworthy.co.uk/supply/recalls-withdrawals-and-alerts Fri, 07 Aug 2026 09:00:00 +0000 A withdrawal removes product from the supply chain. A recall asks consumers to return it. The alerts published by the regulator are the visible part. Feedworthy https://feedworthy.co.uk/supply/food-miles-and-carbon-labelling https://feedworthy.co.uk/supply/food-miles-and-carbon-labelling Fri, 07 Aug 2026 09:00:00 +0000 Distance travelled is a weak proxy for environmental impact. What carbon footprint labelling tries to do instead, and why the figures are hard to compare. Feedworthy https://feedworthy.co.uk/supply/food-fraud-cases-that-shaped-the-law https://feedworthy.co.uk/supply/food-fraud-cases-that-shaped-the-law Fri, 07 Aug 2026 09:00:00 +0000 Food law is largely reactive. The offences, powers and institutions in place today can each be traced to a specific failure that preceded them. Feedworthy https://feedworthy.co.uk/supply/country-of-origin-labelling https://feedworthy.co.uk/supply/country-of-origin-labelling Fri, 07 Aug 2026 09:00:00 +0000 Origin labelling is required for some foods and triggered by circumstance for others. What the rules cover, and why origin of the food is not origin of the i Feedworthy https://feedworthy.co.uk/supply https://feedworthy.co.uk/supply Fri, 07 Aug 2026 09:00:00 +0000 How food is traced, how origin is declared, what food crime is and how it is investigated, what carbon labelling attempts, and how a product comes off a shel Feedworthy https://feedworthy.co.uk/schemes/what-organic-means-in-uk-law https://feedworthy.co.uk/schemes/what-organic-means-in-uk-law Fri, 07 Aug 2026 09:00:00 +0000 Organic is a legally protected term in the UK, tied to certification by an approved control body. What the certification covers, and what the code on the pac Feedworthy https://feedworthy.co.uk/schemes/what-a-food-hygiene-rating-covers https://feedworthy.co.uk/schemes/what-a-food-hygiene-rating-covers Fri, 07 Aug 2026 09:00:00 +0000 The food hygiene rating is a snapshot of three defined areas at the date of inspection. It is not a quality score, and the rules differ across the UK. Feedworthy https://feedworthy.co.uk/schemes/protected-designations-of-origin https://feedworthy.co.uk/schemes/protected-designations-of-origin Fri, 07 Aug 2026 09:00:00 +0000 Geographical indication schemes turn a place name into a registered specification with a legal boundary. What each of the designations means and what it guar Feedworthy https://feedworthy.co.uk/schemes/front-of-pack-traffic-lights https://feedworthy.co.uk/schemes/front-of-pack-traffic-lights Fri, 07 Aug 2026 09:00:00 +0000 The colour-coded front of pack scheme in the UK is voluntary, government-recommended and built for comparison at a glance. What it is for, and its limits. Feedworthy https://feedworthy.co.uk/schemes/free-range-and-grass-fed https://feedworthy.co.uk/schemes/free-range-and-grass-fed Fri, 07 Aug 2026 09:00:00 +0000 Some farming descriptions are set by marketing standards with inspectable conditions. Others are scheme terms. Others again are simply words. Feedworthy https://feedworthy.co.uk/schemes/farm-assurance-scheme-logos https://feedworthy.co.uk/schemes/farm-assurance-scheme-logos Fri, 07 Aug 2026 09:00:00 +0000 Assurance scheme marks are private standards backed by audit. What an audit checks, what accreditation adds, and why a logo is a process claim. Feedworthy https://feedworthy.co.uk/schemes https://feedworthy.co.uk/schemes Fri, 07 Aug 2026 09:00:00 +0000 Organic certification, protected names, farming standards, assurance marks and hygiene ratings. What each scheme checks, who audits it, and what falls outsid Feedworthy https://feedworthy.co.uk/media/why-online-recipes-are-written-that-way https://feedworthy.co.uk/media/why-online-recipes-are-written-that-way Fri, 07 Aug 2026 09:00:00 +0000 The long preamble, the structured ingredients block and the FAQ at the bottom are not padding. They are the output of how recipe pages are found and funded. Feedworthy https://feedworthy.co.uk/media/when-a-food-post-is-an-advert https://feedworthy.co.uk/media/when-a-food-post-is-an-advert Fri, 07 Aug 2026 09:00:00 +0000 Advertising has to be obviously identifiable. What triggers a disclosure obligation for food content, and what a compliant label looks like. Feedworthy https://feedworthy.co.uk/media/promotion-and-advertising-restrictions https://feedworthy.co.uk/media/promotion-and-advertising-restrictions Fri, 07 Aug 2026 09:00:00 +0000 Rules restricting where certain products can be promoted in store, and how they can be advertised, change what a shopper sees. A description of the mechanism Feedworthy https://feedworthy.co.uk/media/how-the-asa-decides-a-food-advert-is-misleading https://feedworthy.co.uk/media/how-the-asa-decides-a-food-advert-is-misleading Fri, 07 Aug 2026 09:00:00 +0000 The advertising system works on complaints, codes and published rulings. How a complaint becomes a ruling, and what the tests actually are. Feedworthy https://feedworthy.co.uk/media/how-delivery-platforms-rank-restaurants https://feedworthy.co.uk/media/how-delivery-platforms-rank-restaurants Fri, 07 Aug 2026 09:00:00 +0000 A delivery app's list is an ordering produced by a system with commercial inputs. What determines position, and what the law requires to be disclosed. Feedworthy https://feedworthy.co.uk/media/food-photography-and-styling https://feedworthy.co.uk/media/food-photography-and-styling Fri, 07 Aug 2026 09:00:00 +0000 Food imagery is constructed. What styling does, what advertising rules say about it, and why this publication carries none of it. Feedworthy https://feedworthy.co.uk/media https://feedworthy.co.uk/media Fri, 07 Aug 2026 09:00:00 +0000 Recipe formats, food styling, delivery platform rankings, advertising rulings, influencer disclosure and the rules that change where a promotion may be place Feedworthy https://feedworthy.co.uk/claims/what-natural-means-on-a-food-label https://feedworthy.co.uk/claims/what-natural-means-on-a-food-label Fri, 07 Aug 2026 09:00:00 +0000 Natural has no general statutory definition in UK food law. What it does have is guidance criteria, and a general rule against misleading consumers. Feedworthy https://feedworthy.co.uk/claims/how-health-claims-are-authorised https://feedworthy.co.uk/claims/how-health-claims-are-authorised Fri, 07 Aug 2026 09:00:00 +0000 Nutrition and health claims sit inside a closed authorisation system. Most front-of-pack wording sits outside it, which changes what it can be held to. Feedworthy https://feedworthy.co.uk/claims/green-claims-on-food https://feedworthy.co.uk/claims/green-claims-on-food Fri, 07 Aug 2026 09:00:00 +0000 Environmental claims on food are governed by consumer protection law, sharpened by the CMA Green Claims Code and the enforcement powers in the DMCC Act 2024. Feedworthy https://feedworthy.co.uk/claims/free-from-claims-on-food https://feedworthy.co.uk/claims/free-from-claims-on-food Fri, 07 Aug 2026 09:00:00 +0000 Free from wording covers several very different situations, from a defined legal threshold to an unstandardised business assurance. The differences matter. Feedworthy https://feedworthy.co.uk/claims/artisan-farmhouse-and-undefined-words https://feedworthy.co.uk/claims/artisan-farmhouse-and-undefined-words Fri, 07 Aug 2026 09:00:00 +0000 A family of pack words carries strong associations and no definition. What governs them, why they persist, and how to read them without cynicism. Feedworthy https://feedworthy.co.uk/claims https://feedworthy.co.uk/claims Fri, 07 Aug 2026 09:00:00 +0000 Nutrition and health claims sit inside a closed authorisation system. Almost everything else on a front panel does not. How to tell which you are reading. Feedworthy