What this is
Feedworthy is a consumer publication about the food system as an information problem. It covers how food is labelled, marketed, regulated, ranked, priced and sold, and what a shopper can actually rely on. It is not a recipe site, not a restaurant guide and not a nutrition service.
It is published by Feedworthy. Articles are written by the newsroom rather than attributed to invented bylines, because we would rather not put a name on a page that does not belong to a person.
Why it exists
A food pack is two documents printed on one surface. One half is a compliance document with its contents prescribed by law. The other half is persuasion, governed only by a general rule against misleading people. Both are lawful and they answer different questions. Almost nothing published about food explains the difference, because almost everything published about food is trying to sell something.
This title exists in the gap. It describes what a phrase, a mark, a rating or a price is allowed to mean, and who decided.
How it makes money
Two declared lines, both stated on every page of the site.
A paid trade register. A listing of food industry suppliers, testing laboratories, certification bodies and compliance consultants, sold to businesses. It is not shopper-facing, it is alphabetical, every entry is marked as paid, and it is never a ranking. The criteria and rates are published, along with a list of what we refuse to list at any price.
A newsletter sponsor line. One labelled sponsor line at the foot of each issue, sold against a published rate card that states, in writing, that sponsorship cannot influence any legal status verdict published here.
What we do not do
- No affiliate links, anywhere on the site. Not one.
- No product recommendations, no best-of lists, no ratings of foods.
- No sponsored tastings, no gifted products, no press trips, no samples.
- No display advertising and no paid search advertising.
- No naming of brands, retailers, suppliers or products in editorial.
- No prices, market shares or sales figures that we cannot attribute to a public source.
The reason for the first three is the same reason the whole title exists. Recommending groceries is precisely the incentive this publication is built to sit outside. A food title that earns a commission on a purchase has an interest in the outcome of every judgement it publishes, and no disclosure line repairs that.
Why there are no photographs of food
Every image on this site is of packaging and retail material: board, film, label stock, shelf rail, pallets, crates, cold steel. There is no photograph of food anywhere and there will not be. Styled food imagery is one of the persuasion techniques this publication exists to explain, and using it here would deploy the technique while describing it. The reasoning is set out in full on the editorial standards page.
The line we do not cross
This publication does not give nutrition, dietary or clinical advice of any kind. Where a subject reaches that line, we stop and point to the NHS or to a registered dietitian. Food labelling law tells you what is declared. It does not tell you what a food will do, and it was never designed to.
Corrections
If something here is inaccurate, write to us through contact with the reference and the correction. We publish corrections with a visible note. We do not remove accurate material at anyone's request, whether or not they pay us.