Who decides what you see, and in what order
Recipe formats, food styling, delivery platform rankings, advertising rulings, influencer disclosure and the rules that change where a promotion may be placed.
Why online recipes are written the way they are
The long preamble, the structured ingredients block and the FAQ at the bottom are not padding. They are the output of how recipe pages are found and funded.
Media · 9 min readHow food photography and styling shape what you expect
Food imagery is constructed. What styling does, what advertising rules say about it, and why this publication carries none of it.
Media · 9 min readHow food delivery platforms rank restaurants, and what that ranking is
A delivery app's list is an ordering produced by a system with commercial inputs. What determines position, and what the law requires to be disclosed.
Media · 9 min readHow the ASA decides a food advert is misleading
The advertising system works on complaints, codes and published rulings. How a complaint becomes a ruling, and what the tests actually are.
Media · 9 min readWhen a food post has to be labelled an advert
Advertising has to be obviously identifiable. What triggers a disclosure obligation for food content, and what a compliant label looks like.
Media · 9 min readPromotion and advertising restrictions on certain foods: what the rules do
Rules restricting where certain products can be promoted in store, and how they can be advertised, change what a shopper sees. A description of the mechanism.
Media · 9 min readThe Feedworthy briefing
One email a fortnight. What changed in food labelling, claims and pricing rules, and one pack phrase taken apart. A sponsor line is carried at the foot of each issue and is labelled as such. It cannot influence a legal status verdict, and the rate card says so in writing.
We use your address for the briefing and nothing else. See privacy and the rate card.