The shelf is a plan, and the price is a presentation
Unit pricing, shelf position, promotional economics, price matching, own-label architecture and what pricing law requires of a saving claim.
Unit pricing: the most useful number on a shelf edge
The unit price is the one figure on a shelf label designed to be compared. Why it exists, where it is printed, and where it stops working.
Price · 9 min readHow shelf position is decided, and who decides it
Where a product sits on a shelf is the output of a planning process with rules attached. What category management is, and what the law says about paying for position.
Price · 9 min readWhat a promotion actually costs a supplier
A price promotion is a commercial arrangement with costs on both sides. What those costs are, how they are structured, and what the Code says about them.
Price · 9 min readThe economics of a price match scheme
Price matching is a mechanism with a defined basket, a defined comparator and defined terms. What those terms determine, and what a match does not cover.
Price · 9 min readOwn label tiers: how a retailer's own range is constructed
Retailer own-label ranges are usually built in tiers, each with a purpose. What the architecture is for, and what a tier does and does not tell you.
Price · 9 min readPrice promotions and the law: what a was price has to mean
Reference pricing, drip pricing and misleading omissions are governed by consumer protection law, now under the DMCC Act 2024 with direct CMA enforcement.
Price · 10 min readThe Feedworthy briefing
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