The words that carry a threshold, and the words that carry an association
Nutrition and health claims sit inside a closed authorisation system. Almost everything else on a front panel does not. How to tell which you are reading.
How a health claim gets authorised, and why most marketing phrases are not claims
Nutrition and health claims sit inside a closed authorisation system. Most front-of-pack wording sits outside it, which changes what it can be held to.
Claims · 10 min readWhat natural means on a food label in the UK
Natural has no general statutory definition in UK food law. What it does have is guidance criteria, and a general rule against misleading consumers.
Claims · 9 min readArtisan, farmhouse, handmade: the words with nothing behind them
A family of pack words carries strong associations and no definition. What governs them, why they persist, and how to read them without cynicism.
Claims · 9 min readFree from: what the claim is about and what it is not
Free from wording covers several very different situations, from a defined legal threshold to an unstandardised business assurance. The differences matter.
Claims · 9 min readGreen claims on food: the code, the Act and what changed
Environmental claims on food are governed by consumer protection law, sharpened by the CMA Green Claims Code and the enforcement powers in the DMCC Act 2024.
Claims · 10 min readThe Feedworthy briefing
One email a fortnight. What changed in food labelling, claims and pricing rules, and one pack phrase taken apart. A sponsor line is carried at the foot of each issue and is labelled as such. It cannot influence a legal status verdict, and the rate card says so in writing.
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