Feedworthy
How food gets to you
and who decides what you see
The label

The back-of-pack nutrition table: what each row is and how it is measured

The mandatory nutrition declaration has a fixed content, a fixed order and a fixed basis. Knowing the structure makes it a comparison tool rather than a wall of numbers.

The label9 min read
The short answer

The mandatory nutrition declaration reports energy and six nutrients, in a prescribed order, per 100g or per 100ml. Anything else in the table, including per portion columns and reference intake percentages, is either optional or subject to separate rules. The per 100g column is the only basis on which two products can be compared directly, because portion sizes are chosen by the manufacturer and are not standardised.

What the table must contain

Under the food information rules that apply in Great Britain, the mandatory nutrition declaration consists of energy value and the amounts of fat, saturates, carbohydrate, sugars, protein and salt. The order is prescribed, which is why every compliant table on every pack reads in the same sequence.

Energy is given in both kilojoules and kilocalories. The nutrients are given in grams. Salt is expressed as salt rather than as sodium, which was a deliberate change intended to make the figure directly usable by shoppers rather than requiring a conversion.

Additional nutrients may be declared voluntarily, from a defined list, and where they are declared they must be presented in the prescribed order and format. The table is therefore not a free-form panel. Its shape is set by the rules, and a producer choosing to add a row is choosing from a list rather than inventing one.

Per 100g is the load-bearing column

The declaration must be expressed per 100g or per 100ml. That single requirement is what makes the table a comparison instrument.

A per portion column may be given in addition, and very often is. It is useful for a different question, which is what a serving contributes. It is close to useless for comparing two products, because the portion size is chosen by the manufacturer within general rules, and two comparable products can declare quite different portions.

The disciplined habit is therefore simple: for comparison, use per 100g and ignore everything else; for the contribution of a serving, use the per portion column and check what portion size it assumes, which must be stated.

Where a food needs preparation, the declaration may relate to the food as sold or, where sufficient detail is given, as prepared. Which basis is in use has to be stated, and it is worth checking before comparing two products that may not be declared on the same basis.

The mandatory declaration, in prescribed order
RowUnitNote
EnergykJ and kcalBoth units are required
Fatg
of which saturatesgIndented under fat
Carbohydrateg
of which sugarsgIndented under carbohydrate
Proteing
SaltgExpressed as salt, not as sodium

Structure set out by this newsroom from the published rules named in the sources below. It is not a survey, a measurement or a market study.

Reference intakes, and what they are not

Many tables carry a percentage figure alongside the nutrient amounts, referring to a reference intake. The reference intake is a defined benchmark used for labelling purposes, based on a notional adult, and it exists so that a number on a pack has a scale attached to it.

Two misreadings are common. The first is treating the reference intake as a recommendation for the individual reading the label. It is not personalised, it takes no account of age, size, activity or any medical circumstance, and it is not dietary advice. The second is treating a percentage as a verdict, when it is simply the nutrient amount expressed against a fixed denominator.

Where reference intake percentages appear on the front of a pack, additional rules apply to how they may be presented. The government publishes guidance on front-of-pack nutrition labelling that covers the permitted formats.

How the numbers are arrived at

Declared values are averages. Food information law is explicit that the values are average values based on the manufacturer's analysis of the food, on a calculation from known or actual average values of the ingredients used, or on generally established and accepted data.

That is a more permissive basis than many readers assume, and it is a sensible one. Natural variation in agricultural ingredients means that a single analytical result would not be representative, and requiring batch-by-batch analysis of every product would be disproportionate. Tolerances are addressed in guidance, because a declared average has to be workable against a real distribution of results.

The practical implication is that small differences between two products are not meaningful. A gap of a fraction of a gram per 100g between two similar items sits comfortably inside the variation the system is designed to accommodate. Large differences are real. Small ones are noise.

Where there is no table at all

Not every food carries a nutrition declaration. There are defined exemptions in the rules, covering categories such as unprocessed single-ingredient products, certain waters, herbs and spices, and food supplied in small quantities directly by the producer, among others.

Alcoholic drinks above a defined strength are treated separately, and the labelling requirements for them differ from those for foods generally. Where a food is not prepacked, the obligations are different again, and any nutrition information provided is generally voluntary and subject to its own rules once given.

An absent table is therefore not a gap in compliance. It usually means the product falls into an exempt category, and the correct inference is about the category rather than about the producer.

Using the table well

Three habits make the table considerably more useful without requiring any nutritional expertise.

Compare within a category, never across one. The table answers the question of how two similar products differ. It answers nothing useful about how a product from one category compares with one from another, because they are eaten in different quantities and for different reasons.

Read the salt row as salt. Because the declaration is expressed as salt rather than sodium, the figure is directly usable without a conversion. Older references and imported packaging conventions can express sodium instead, and the two are not interchangeable.

Check the basis before comparing. As sold or as prepared, and per 100g or per portion, are the two axes on which comparisons quietly go wrong.

The line this publication does not cross

This article describes what a table contains, how it is derived and how to compare two of them. It does not tell you what to eat, what any figure means for your health, or what a reasonable intake is for you.

Those are clinical and dietary questions, and they belong with a professional who knows your circumstances. The NHS publishes general guidance on food labels and on diet, and a registered dietitian is the right route for anything specific. A pack is a declaration of composition. It is not a plan.

Elsewhere on Feedworthy. Why online recipes are written the way they are. Promotion and advertising restrictions on certain foods: what the rules do. Green claims on food: the code, the Act and what changed.

Common questions

Why should I use the per 100g column rather than per portion?

Because portion sizes are chosen by each manufacturer and are not standardised, so two per portion figures are not comparable. Per 100g or per 100ml is a fixed basis required by law, which is exactly what a comparison needs.

Are the numbers in a nutrition table exact?

No, and they are not meant to be. Food information law specifies that declared values are average values, derived from the manufacturer's analysis, from calculation using values for the ingredients, or from generally established data. Tolerances apply, so small differences between products are not meaningful.

What is a reference intake percentage?

A defined labelling benchmark based on a notional adult, used so that an amount on a pack has a scale attached to it. It is not personalised, it is not a recommendation for you, and it takes no account of age, size, activity or health.

Why do some packs have no nutrition table?

Because defined exemptions exist in the rules for certain categories, including some unprocessed single-ingredient foods, certain waters, herbs and spices and small-scale direct supply. Alcoholic drinks above a defined strength are handled under separate provisions.

Is salt the same as sodium on a label?

No. The declaration in Great Britain is expressed as salt, which is why the figure can be read directly. Sodium figures, which appear on some other conventions, are a different measure and are not interchangeable with the salt figure.

Sources

Links to regulators, legislation and official guidance. They are cited because they are public and verifiable, not as an endorsement of this article. Where any subject reaches diet or health, the NHS and a registered dietitian are the right sources rather than this publication.

The Feedworthy briefing

One email a fortnight. What changed in food labelling, claims and pricing rules, and one pack phrase taken apart. A sponsor line is carried at the foot of each issue and is labelled as such. It cannot influence a legal status verdict, and the rate card says so in writing.

We use your address for the briefing and nothing else. See privacy and the rate card.